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- ITC E-choupal Analysis | Market (Economics) | Agriculture
- The e-Choupal: Empowering India’s Rural Farmers
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ITC E-choupal Analysis | Market (Economics) | Agriculture
This article needs to be updated. Please update this article to reflect recent events or newly available information. August Since e-Choupals have figured prominently in the context of transformation of agricultural systems in India, we have analyzed it as a case study. Thereafter, based on existing research the paper reviews the impact of this intervention on outcomes such as: the price of soybean received by the farmers; their subsequent plantation decisions as captured by acreage under cultivation; income of farmers; and benefits to ITC. The paper discusses how the system eliminates most intermediaries and develops a virtual integration of the supply chain, thereby triggering a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, and larger investments to enable higher quality and productivity.
We believe that analyzing the role of e-Choupal as an illustrative case study is amenable to extension to other developing countries where agriculture and food security remain a cause of concern.
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The e-Choupal: Empowering India’s Rural Farmers
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Socially Responsible Investment eJournal. This in turn helps them make more informed decisions and potentially increase their income by better aligning farm output to market demands. The program builds on three elements: an Internet-enabled computer located at a "focal point farmer," an Internet connection via phone lines or a very-small aperture terminal VSAT , and dedicated services through the echoupal.
Each Internet connection serves 10 villages, reaching farmers on average.
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In addition, the portal helps them to better manage risks such as soil contamination or salinity, through access to technical information. Finally, it provides the link to integrated rural service centers serving 40 e-Choupals each, where farmers can sell their produce and buy seeds, fertilizer, supplies and consumer goods.